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3 Crisis Marketing Need to Knows

3 Crisis Marketing Need to Knows

Learn what you need to know about marketing during a crisis, and get the strategic info you need to futureproof your practice.

About this course

For practice leaders and business owners, the rapidly changing situation makes it incredibly challenging to make informed decisions. As we’re forced to rapidly change how we engage and communicate with each other, our goal for this webinar is to bring you the freshest real time information, data and insights that are relevant to the specific challenges of you and your patients.

We’ll cover case studies from history and from individual practices, and we’ll go deep on what you need to know to protect yourself, your team, and your business, including:

  • How to interpret the behavior of your consumer to inform your strategy
  • Why it’s smarter to keep marketing through the crisis, and where you can cut costs  
  • Futureproofing (as best you can) by enabling services like virtual appointments

Watch the on demand webinar for the most important things you need to know about marketing during a crisis, and hear what RealSelf is doing to prevent the spread of misinformation and help you through this unprecedented time.

SPEAKERS

Carolyn Hsu
Head of Editorial Content, RealSelf

Nicole Weltman
VP of Digital, ShopPR & Lippe Taylor

Josh King
General Counsel, RealSelf

Maureen Ezekwugo
Chief Customer Officer, RealSelf

Eva Sheie
Director, Practice Development, RealSelf


Mentor

Thank you to Mentor for supporting this webinar and for supporting doctors with these helpful resources.

The Mentor Digital Media Kit is designed to help providers develop their consumer engagement strategies with proven social media best practices and provide content to help get you started on social or complement your existing editorial calendars. Download the Mentor 2020 Digital Media Toolkit here.

As a leader in global health, Johnson & Johnson – including Mentor – remains focused on addressing the needs of those they serve. You are facing unprecedented challenges, and to support you as you adapt to this evolving situation, they have made available a comprehensive breast specialty online learning at J&J Institute, along with valuable COVID-19 specific training and resources via collaboration with Advances in Surgery. For the latest on Johnson & Johnson's response efforts, visit JNJ.com/coronavirus.


 

New to RealSelf University? Register for an account to access helpful marketing and educational resources. Each person in your office can and should create their own account. This account is separate from your RealSelf dashboard username and password. 

For aesthetic practices seeking information about joining the RealSelf Network, visit realself.com/network and use promo code UNIVERSITY to receive 50% off your first full month of RealSelf Spotlights

 

Curriculum

  • Webinar On Demand
  • 3 Crisis Marketing Need-To-Knows (recorded 3.26.20)
  • Resources
  • Mentor Social Media Best Practices (PDF)
  • Mentor 2020 Digital Media Toolkit
  • KANTAR COVID-19 Barometer
  • Reading List & Resources
  • Etna Interactive: Is Your Practice Recession Ready? (Whitepaper)

About this course

For practice leaders and business owners, the rapidly changing situation makes it incredibly challenging to make informed decisions. As we’re forced to rapidly change how we engage and communicate with each other, our goal for this webinar is to bring you the freshest real time information, data and insights that are relevant to the specific challenges of you and your patients.

We’ll cover case studies from history and from individual practices, and we’ll go deep on what you need to know to protect yourself, your team, and your business, including:

  • How to interpret the behavior of your consumer to inform your strategy
  • Why it’s smarter to keep marketing through the crisis, and where you can cut costs  
  • Futureproofing (as best you can) by enabling services like virtual appointments

Watch the on demand webinar for the most important things you need to know about marketing during a crisis, and hear what RealSelf is doing to prevent the spread of misinformation and help you through this unprecedented time.

SPEAKERS

Carolyn Hsu
Head of Editorial Content, RealSelf

Nicole Weltman
VP of Digital, ShopPR & Lippe Taylor

Josh King
General Counsel, RealSelf

Maureen Ezekwugo
Chief Customer Officer, RealSelf

Eva Sheie
Director, Practice Development, RealSelf


Mentor

Thank you to Mentor for supporting this webinar and for supporting doctors with these helpful resources.

The Mentor Digital Media Kit is designed to help providers develop their consumer engagement strategies with proven social media best practices and provide content to help get you started on social or complement your existing editorial calendars. Download the Mentor 2020 Digital Media Toolkit here.

As a leader in global health, Johnson & Johnson – including Mentor – remains focused on addressing the needs of those they serve. You are facing unprecedented challenges, and to support you as you adapt to this evolving situation, they have made available a comprehensive breast specialty online learning at J&J Institute, along with valuable COVID-19 specific training and resources via collaboration with Advances in Surgery. For the latest on Johnson & Johnson's response efforts, visit JNJ.com/coronavirus.


 

New to RealSelf University? Register for an account to access helpful marketing and educational resources. Each person in your office can and should create their own account. This account is separate from your RealSelf dashboard username and password. 

For aesthetic practices seeking information about joining the RealSelf Network, visit realself.com/network and use promo code UNIVERSITY to receive 50% off your first full month of RealSelf Spotlights

 

Curriculum

  • Webinar On Demand
  • 3 Crisis Marketing Need-To-Knows (recorded 3.26.20)
  • Resources
  • Mentor Social Media Best Practices (PDF)
  • Mentor 2020 Digital Media Toolkit
  • KANTAR COVID-19 Barometer
  • Reading List & Resources
  • Etna Interactive: Is Your Practice Recession Ready? (Whitepaper)