Episode 7: Jonathan Kaplan, MD and Tom Seery

San Francisco plastic surgeon-turned-entrepreneur and price transparency expert Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about the one piece of information that doubles likelihood to schedule surgery and the (often ridiculous) reasons aesthetic surgeons reject price transparency.

Tom’s insightful questions spark some controversial discussion and uncover unique pearls from Dr. Kaplan, including:

  • How Dr. Kaplan is booking patients straight onto the schedule via Instagram DMs without ever picking up a phone
  • Whether or not surge pricing could work in aesthetic medicine
  • Why we all hate Yelp so much but can’t seem to get rid of it
  • The trick for getting Yelp reviews out of the dreaded “filtered review” section

Never miss an episode! Subscribing is the best way to support this program and let us know you want to hear more.

To listen or subscribe to the RealSelf University podcast, click to visit your favorite podcast app and click subscribe.

RealSelf University on Apple Podcasts Listen on Google Play Music

Have feedback, questions, or interested in being a guest on a future episode of the RealSelf University podcast? Contact us at university@realself.com.

Explore more practice development resources on RealSelf University.