San Francisco plastic surgeon-turned-entrepreneur and price transparency expert Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about the one piece of information that doubles likelihood to schedule surgery and the (often ridiculous) reasons aesthetic surgeons reject price transparency.
Tom’s insightful questions spark some controversial discussion and uncover unique pearls from Dr. Kaplan, including:
- How Dr. Kaplan is booking patients straight onto the schedule via Instagram DMs without ever picking up a phone
- Whether or not surge pricing could work in aesthetic medicine
- Why we all hate Yelp so much but can’t seem to get rid of it
- The trick for getting Yelp reviews out of the dreaded “filtered review” section
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