It’s unusual to find one and even more unusual to find two surgeons who began their private practice straight out of fellowship. On this episode we’re hearing from RealSelf Verified facial plastic surgeon Matthew Richardson from Frisco, Texas. He joined forces with a colleague and they jumped right in, learning some lessons the hard way and sharing those with us today. He gives great advice for others early in practice, including the biggest marketing fail to avoid in your first few years, why naming the practice was one of the hardest tasks to complete, and how he handles difficult conversations with patients who want to barter in exchange for Instagram visibility or get treated to mimic the look of another influencer.
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