Email marketing is often forgotten or neglected in a practice marketing strategy. But over time, it has the potential to become the strongest and most cost effective channel you have. After experiencing the shortcomings of most agency marketing models, Patient Nectar founder Drew Leahy went heads down to figure out how to actually have an impact on practice marketing with email that doesn’t fit the usual mold. At a time when no-cost/low-cost marketing efforts are desperately needed, his timing couldn't be better.
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