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The 10 Most Costly Before and After Photo Mistakes

The 10 Most Costly Before and After Photo Mistakes

How to build trust and avoid the most costly mistakes practices make with before & after photos

About this course

83% of prospective patients tell us that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Your before & after photos will either win or lose your prospective patient’s confidence as they view your results.  

From our combined 40 years of experience and in-depth analysis of millions of before & after photos, we’ll walk you through the most costly mistakes practices make with before & after photos and share the most impactful best practices, including:

  • The 10 most common and avoidable patient photography, editing, and publishing fails
  • Which signals consumers need to see in your photos & descriptions to build trust 
  • Advanced tips for increasing conversions through the use of photos

SPEAKERS

Ryan Miller
CEO, Etna Interactive 

Ryan is the founder and CEO of one of the elective healthcare industry’s most respected online marketing firms, Etna Interactive. With more than 15 years of experience serving hundreds of aesthetic clinics across North America, Ryan is recognized for his expertise in everything from SEO to social media, reputation management to mobile marketing. Featured in the New York Times and a contributor to the book The Business of Plastic Surgery, Ryan is a frequent contributor to popular medical industry magazines and highly sought-after lecturer.


Eva Sheie
Director, Practice Development, RealSelf

A nationally known search-marketing specialist, Eva has an extensive background evaluating and interpreting the behavior of prospective patients in the online aesthetic marketplace. Eva’s focus as the Director of Practice Development at RealSelf is to best serve professional providers by giving them the latest tools and information they need to connect with potential patients online. She has appeared as a speaker at ASPS, ASAPS, AAFPRS, and many other professional meetings.


 

New to RealSelf University? Register for an account to access helpful marketing and educational resources. Each person in your office can and should create their own account. This account is separate from your RealSelf dashboard username and password. 

For aesthetic practices seeking information about joining the RealSelf Network, visit realself.com/network and use promo code UNIVERSITY to receive 50% off your first full month of RealSelf Spotlights

 

Curriculum

  • Webinar On Demand
  • The 10 Most Costly Before & After Photo Fails (recorded 2.18.20)
  • Resources
  • Links & Reading List (PDF)
  • ASPS Photographic Standards (PDF)
  • Request info about Curator B&A
  • Request info about Emsculpt

About this course

83% of prospective patients tell us that after reviews, before & after photos are the most important factor they consider when choosing a doctor. Your before & after photos will either win or lose your prospective patient’s confidence as they view your results.  

From our combined 40 years of experience and in-depth analysis of millions of before & after photos, we’ll walk you through the most costly mistakes practices make with before & after photos and share the most impactful best practices, including:

  • The 10 most common and avoidable patient photography, editing, and publishing fails
  • Which signals consumers need to see in your photos & descriptions to build trust 
  • Advanced tips for increasing conversions through the use of photos

SPEAKERS

Ryan Miller
CEO, Etna Interactive 

Ryan is the founder and CEO of one of the elective healthcare industry’s most respected online marketing firms, Etna Interactive. With more than 15 years of experience serving hundreds of aesthetic clinics across North America, Ryan is recognized for his expertise in everything from SEO to social media, reputation management to mobile marketing. Featured in the New York Times and a contributor to the book The Business of Plastic Surgery, Ryan is a frequent contributor to popular medical industry magazines and highly sought-after lecturer.


Eva Sheie
Director, Practice Development, RealSelf

A nationally known search-marketing specialist, Eva has an extensive background evaluating and interpreting the behavior of prospective patients in the online aesthetic marketplace. Eva’s focus as the Director of Practice Development at RealSelf is to best serve professional providers by giving them the latest tools and information they need to connect with potential patients online. She has appeared as a speaker at ASPS, ASAPS, AAFPRS, and many other professional meetings.


 

New to RealSelf University? Register for an account to access helpful marketing and educational resources. Each person in your office can and should create their own account. This account is separate from your RealSelf dashboard username and password. 

For aesthetic practices seeking information about joining the RealSelf Network, visit realself.com/network and use promo code UNIVERSITY to receive 50% off your first full month of RealSelf Spotlights

 

Curriculum

  • Webinar On Demand
  • The 10 Most Costly Before & After Photo Fails (recorded 2.18.20)
  • Resources
  • Links & Reading List (PDF)
  • ASPS Photographic Standards (PDF)
  • Request info about Curator B&A
  • Request info about Emsculpt