The Credentials Conundrum: What the Research Reveals About Aesthetic Consumer Confusion

How can we reduce consumer confusion by changing the way we present and discuss credentials?

About this course

Watch our RealSelf University webinar with plastic surgeons Dr. Rod Rohrich, Dr. Ajul Shah, and Dr. Anup Patel who joined us to talk through key results from their study of over 5000 people and explore solutions to improve transparency, patient education, and ultimately patient safety for the public interest and welfare.

We unpack the credentials landscape, and how consumers interact with it, with facts, figures, and examples, including:

  • How public perception has changed since the study was published in 2016
  • The factors consumers use to assess doctor quality instead of credentials
  • Which websites protect consumers by displaying accurate information about doctors’ credentials (and which don’t)

Learn how to shape your marketing strategy to help future patients overcome misconceptions while moving toward effective solutions to this growing perception problem in aesthetic medicine.

 

Moderated by Eva Sheie, Director, Practice Development 

 

Webinar originally broadcast April 22, 2019.

 


 

New to RealSelf University? Register for an account to access helpful marketing and educational resources. This account is separate from your RealSelf dashboard username and password.

Curriculum

  • Webinar On Demand
  • The Credentials Conundrum: What the Research Reveals About Aesthetic Consumer Confusion
  • Read the transcript
  • Resources
  • PRS Journal Editorial: Will The Real Cosmetic Surgeon/Physician Please Stand Up?
  • PRS Journal Study: Public Perception of Cosmetic Surgeons
  • Reading List

About this course

Watch our RealSelf University webinar with plastic surgeons Dr. Rod Rohrich, Dr. Ajul Shah, and Dr. Anup Patel who joined us to talk through key results from their study of over 5000 people and explore solutions to improve transparency, patient education, and ultimately patient safety for the public interest and welfare.

We unpack the credentials landscape, and how consumers interact with it, with facts, figures, and examples, including:

  • How public perception has changed since the study was published in 2016
  • The factors consumers use to assess doctor quality instead of credentials
  • Which websites protect consumers by displaying accurate information about doctors’ credentials (and which don’t)

Learn how to shape your marketing strategy to help future patients overcome misconceptions while moving toward effective solutions to this growing perception problem in aesthetic medicine.

 

Moderated by Eva Sheie, Director, Practice Development 

 

Webinar originally broadcast April 22, 2019.

 


 

New to RealSelf University? Register for an account to access helpful marketing and educational resources. This account is separate from your RealSelf dashboard username and password.

Curriculum

  • Webinar On Demand
  • The Credentials Conundrum: What the Research Reveals About Aesthetic Consumer Confusion
  • Read the transcript
  • Resources
  • PRS Journal Editorial: Will The Real Cosmetic Surgeon/Physician Please Stand Up?
  • PRS Journal Study: Public Perception of Cosmetic Surgeons
  • Reading List