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Outsmarting the Instagram Algorithm

Outsmarting the Instagram Algorithm

The latest version of the Instagram algorithm is meant to let users see more posts from people they follow, but the data reveals that aesthetic practice accounts have not benefited from this update.

About this course

Instagram is continually making changes to its algorithm. These changes can be everything from hiding “like” totals on posts, to purging “meme” accounts or pushing IGTV. The latest version of the algorithm is meant to let users see more posts from people they follow, but the data reveals that aesthetic practice accounts have not benefited from this update.

As of August 2019, engagement per post for aesthetic accounts is down more than 30% from its peak in May. On this webinar, we’ll share fresh research from our analysis of 2300+ aesthetic Instagram accounts including aesthetic surgeons, nurse injectors, and med spas.

You’ll learn:

  • How the algorithm change affected each of the key Instagram performance metrics
  • How to shift your strategy to continue growing your Instagram audience
  • The telltale signs of fake followers & consequences of cheating 

Join us for an exclusive look at what’s changed on Instagram and the global data revealing how those changes impacted everyone across the aesthetic space. Can’t make it? Don’t worry! Register to receive the recording.

SPEAKERS

Tom Seery, CEO, RealSelf
Tom Seery is the founder and CEO of RealSelf, the leading online resource to learn about aesthetic procedures and connect with the doctors who provide them. Tom is known for his connection to and advocacy for aesthetic consumers, as well as his strong relationships in the medical aesthetics community.

Mark Sandritter, Digital Marketing Manager, RealSelf
Mark Sandritter is the Digital Marketing Manager and key strategist behind the RealSelf consumer-facing Instagram account. His data-driven approach has resulted in a 35x growth in Instagram followers since February 2017. Mark has more than 10 years of experience in content creation and social media strategy for large consumer brands, including a top 25 online media property.

Originally broadcast on October 15, 2019.


New to RealSelf University? Register for an account to access helpful marketing and educational resources. Each person in your office can and should create their own account. This account is separate from your RealSelf dashboard username and password. 

Curriculum

  • Webinar On Demand
  • VIDEO: Outsmarting the Instagram Algorithm
  • Links & Resources

About this course

Instagram is continually making changes to its algorithm. These changes can be everything from hiding “like” totals on posts, to purging “meme” accounts or pushing IGTV. The latest version of the algorithm is meant to let users see more posts from people they follow, but the data reveals that aesthetic practice accounts have not benefited from this update.

As of August 2019, engagement per post for aesthetic accounts is down more than 30% from its peak in May. On this webinar, we’ll share fresh research from our analysis of 2300+ aesthetic Instagram accounts including aesthetic surgeons, nurse injectors, and med spas.

You’ll learn:

  • How the algorithm change affected each of the key Instagram performance metrics
  • How to shift your strategy to continue growing your Instagram audience
  • The telltale signs of fake followers & consequences of cheating 

Join us for an exclusive look at what’s changed on Instagram and the global data revealing how those changes impacted everyone across the aesthetic space. Can’t make it? Don’t worry! Register to receive the recording.

SPEAKERS

Tom Seery, CEO, RealSelf
Tom Seery is the founder and CEO of RealSelf, the leading online resource to learn about aesthetic procedures and connect with the doctors who provide them. Tom is known for his connection to and advocacy for aesthetic consumers, as well as his strong relationships in the medical aesthetics community.

Mark Sandritter, Digital Marketing Manager, RealSelf
Mark Sandritter is the Digital Marketing Manager and key strategist behind the RealSelf consumer-facing Instagram account. His data-driven approach has resulted in a 35x growth in Instagram followers since February 2017. Mark has more than 10 years of experience in content creation and social media strategy for large consumer brands, including a top 25 online media property.

Originally broadcast on October 15, 2019.


New to RealSelf University? Register for an account to access helpful marketing and educational resources. Each person in your office can and should create their own account. This account is separate from your RealSelf dashboard username and password. 

Curriculum

  • Webinar On Demand
  • VIDEO: Outsmarting the Instagram Algorithm
  • Links & Resources